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October 2018

Coltul neplictisitor

Inovatia si creativitatea isi au de cele mai multe ori originea in largirea surselor de inspiratie. De foarte multe ori in moda, de exemplu, creatorii si-au gasit inspiratia in domenii complet adiacente, precum arhitectura sau… botanica si zoologie. Aceste intersectii pot avea rezultate surprinzatoare, unice. Exact acelasi pincipiu a stat la baza¬†uneia dintre cele mai dragute provocari pe care¬†le-am primit vreodata, care poate fi sintetizata prin intrebarea: “Ce au in comun ciocolata si design-ul interior?”

 

EN: Innovation and creativity often come from broadening your sources of inspiration. Very often in fashion, for example, creators have found their inspiration in areas completely adjacent, like in architecture or… botany and zoology. These intersections could have surprising, unique results. This exact same principle was the foundation of one of the nicest challenges I have ever received, which can be summarized in the question: “What do chocolate and interior design have in common?”

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